Medium Used

Smart Box

Key Features

digital projection, smart system

Smart Tray

Some shoppers prefer not to engage with salespeople in stores, and that’s okay. Our client wants an inventive way for their products to be showcased, so that every type of person feels comfortable as a consumer.

We created a smart tray where users were able to find relevant information by just touching the product showcase on display (without lifting up the product at all). The relevant advertisement is then triggered and appears on-screen, with the data stored on the backend.


Dynamic consumer experience

for Singtel customers, livening up the entire experience with the brand.